North Koreans perform during the “Arirang” Mass Games at the May Day Stadium in Pyongyang, as part of celebrations ahead of the 60th anniversary marking the end of the 1950-53 Korean War, in this photo taken by Kyodo July 22, 2013. (Photo by KYODO)

U.S. Marine soldiers from 31st Marine Expeditionary Unit, Battalion landing team deployed from Okinawa, Japan, participate in the U.S. and South Korean Marines joint landing operation at Pohang seashore on March 29, 2012 in Pohang, South Korea. Though South Korean has remained technically at war with North Korea since the end of the Korean War in 1953, the tension of Korean Peninsula has again raised as Pyongyang's new leader Kim Jong-Eun administration announced to launch a “Satellite” between April 12 to 16. (Photo by Chung Sung-Jun/Getty Images)

Members of South Korean girl group Gfriend rehearse in Seoul December 23, 2014. Thousands of Korean children dream of becoming household names like rapper Psy, whose 2012 “Gangnam Style” video was a global YouTube hit, often putting up with punishing schedules in the hope of one day making it big in the music industry. A recent survey of pre-teens showed that 21 percent of respondents wanted to be K-pop (Korean pop) stars when they grow up, the most popular career choice. (Photo by Kim Hong-Ji/Reuters)

South Korean girl group KARA arrive during the 21st High1 Seoul Music Awards at Olympic gymnasium on January 19, 2012 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.