To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

A model of the New Horizons spacecraft is seen at a live television program on NASA television celebrating the spacecraft's closest proximity to Pluto, at Johns Hopkins University Applied Physics Laboratory, site of the mission operations center, in Laurel, Maryland, USA, 14 July 2015. At approximately 7:49 am ET (11:49 am GMT), 14 July, New Horizons was scheduled to be as close to Pluto as the spacecraft will get; about 7,800 miles (12,500 kilometers) above the surface, following a journey of more than nine years and three billion miles. This is the first mission to the Pluto System and the Kuiper Belt. (Photo by Michael Reynolds/EPA)

A tanker airplane drops fire retardant on a wildfire on September 1, 2011 in Graford, Texas. More than 6,500 acres and more than 45 homes in the area have burned since Tuesday as wildfires sweep through parts of Texas and Oklahoma. (Photo by Tom Pennington/Getty Images)