Raka Soko, a traditional healer and Poro society member is deep in prayer while holding a broom and a bottle filled with spiritual wine that is purified to show gratitude to the gods before a ceremony in Waterloo on November 26, 2018. Standing across the field from him another member, Amos Nicol, holds a statue of the spiritual god Sama Yorbu which is used to communicate directly to other gods for permission to perform. (Photo by Lynn Rossi/AFP Photo)

Interpolitex - the largest national forum of homeland security is the only national security fair of federal status and importance. It is held to provide manufacturers, suppliers and users special equipment and weaponry with an efficient tool for implementing a wide range of advertising and marketing objectives, monitoring of the market and deal-making. (Russia, Moscow, October 2011)

Danila Shmelev, an artist from Moscow, Russia, works on a 3-D picture in Dubai, United Arab Emirates, Monday, February 27, 2017. Artists who focus on 3-D pictures have gathered in Dubai for the Dubai Canvas 3-D Art Festival, which runs from March 1 through March 7. (Photo by Jon Gambrell/AP Photo)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.