A woman uses a tree branch to fight a fire on the road leading to the village of Parada, near Mortagua, northern Portugal, Thursday, August 11 2016. Firefighters in Portugal are battling multiple blazes fed by brush in a hot, dry summer for a sixth straight day. Major fires have also been raging in northwestern Spain and southern France. (Photo by Sergio Azenha/AP Photo)

Vegas Golden Knights center Mattias Janmark (26) punches Nashville Predators center Nick Cousins (21) in a fight during the third period at T-Mobile Arena in Las Vegas, Nevada on March 24, 2022. (Photo by Stephen R. Sylvanie/USA TODAY Sports)

A mother bear acting as a taxi for her cubs and they jump on for a piggyback. Two sloth bear cubs fighting for the best place on mum's back as she carries them across Coonoor, India in July 2022. (Photo by Ranganathan Vasudevan/Media Drum Images)

A classmate of Palestinian student Lian Al Shaer, 10, who was killed in recent Israel-Gaza fighting, reacts to Al Shaer's picture as a new school year begins, in Khan Younis in the southern Gaza Strip on August 29, 2022. (Photo by Ibraheem Abu Mustafa/Reuters)

House Minority Leader Kevin McCarthy (R-CA) and U.S. President Donald Trump watch a woman carry a card announcing the rounds during a mixed martial arts fight in Madison Square Garden in New York, New York, U.S., November 2, 2019. (Photo by Joshua Roberts/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)