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A curvy woman is considered prosperous, healthy and s*xy in Ivory Coast, photographer Joana Choumali explains. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)

Photographer Joana Choumali’s latest project explores body image and beauty by documenting the men building Abidjan’s clothing models. The “Awoulaba” mannequin is a customised model designed with the African ideal of beauty in mind, curvier than the stick-thin examples usually seen in the west. They first appeared in 2011, and have since become a familiar sight outside the numerous clothing shops dotted throughout Ivory Coast’s capital, Abidjan. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)
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06 Jun 2016 11:05:00
Models present creations by designer Tommy Hilfiger as part of his Fall/Winter 2019-2020 women's ready-to-wear collection show during the Paris Fashion Week in Paris, France, March 2, 2019. (Photo by Regis Duvignau/Reuters)

Models present creations by designer Tommy Hilfiger as part of his Fall/Winter 2019-2020 women's ready-to-wear collection show during the Paris Fashion Week in Paris, France, March 2, 2019. (Photo by Regis Duvignau/Reuters)
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09 Mar 2019 00:01:00
Cara Delevingne and other models react while presenting creations by late designer Karl Lagerfeld as part of his Fall/Winter 2019-2020 women's ready-to-wear collection show for fashion house Chanel at the Grand Palais during Paris Fashion Week in Paris, France March 5, 2019. (Photo by Regis Duvignau/Reuters)

Cara Delevingne and other models react while presenting creations by late designer Karl Lagerfeld as part of his Fall/Winter 2019-2020 women's ready-to-wear collection show for fashion house Chanel at the Grand Palais during Paris Fashion Week in Paris, France on March 5, 2019. (Photo by Regis Duvignau/Reuters)
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11 Mar 2019 00:01:00
Models perform during a Muslim fashion show an airport train in Jakarta, Indonesia on Thursday, May 2, 2019. The fashion show was held to great to upcoming fasting month of Ramadan, the holiest month in Muslim calendar. (Photo by Tatan Syuflana/AP Photo)

Models perform during a Muslim fashion show an airport train in Jakarta, Indonesia on Thursday, May 2, 2019. The fashion show was held to great to upcoming fasting month of Ramadan, the holiest month in Muslim calendar. (Photo by Tatan Syuflana/AP Photo)
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04 May 2019 00:07:00
British model Demi Rose, 24, showed off her curves in a photo shoot in Tunisia on Saturday, May 4, 2019. The Birmingham-born beauty slipped into a nude two-piece dripping in jewels and went barefoot the photo shoot in a temple. (Photo by KP Pictures)

British model Demi Rose, 24, showed off her curves in a photo shoot in Tunisia on Saturday, May 4, 2019. The Birmingham-born beauty slipped into a nude two-piece dripping in jewels and went barefoot the photo shoot in a temple. (Photo by KP Pictures)
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12 May 2019 00:05:00
A model poses during the fashion show on May 23, 2019 during the amfAR 26th Annual Cinema Against AIDS gala at the Hotel du Cap-Eden-Roc in Cap d'Antibes, southern France, on the sidelines of the 72nd Cannes Film Festival. (Photo by Eric Gaillard/Reuters)

A model poses during the fashion show on May 23, 2019 during the amfAR 26th Annual Cinema Against AIDS gala at the Hotel du Cap-Eden-Roc in Cap d'Antibes, southern France, on the sidelines of the 72nd Cannes Film Festival. (Photo by Eric Gaillard/Reuters)
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25 May 2019 00:05:00
Models are seen at the backstage before the runway at The 2nd Skin Co. show during Mercedes Benz Fashion Week Madrid Spring/Summer 2020 at Ifema on July 09, 2019 in Madrid, Spain. (Photo by Pablo Cuadra/Getty Images)

Models are seen at the backstage before the runway at The 2nd Skin Co. show during Mercedes Benz Fashion Week Madrid Spring/Summer 2020 at Ifema on July 09, 2019 in Madrid, Spain. (Photo by Pablo Cuadra/Getty Images)
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11 Jul 2019 00:05:00
Model and current Victoria's Secret Angel Elsa Hosk is seen wearing Jacob and Co jewelry while out and about in New York City on April 26, 2018. (Photo by Peter Parker/Splash News and Pictures)

Model and current Victoria's Secret Angel Elsa Hosk is seen wearing Jacob and Co jewelry while out and about in New York City on April 26, 2018. (Photo by Peter Parker/Splash News and Pictures)
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29 Apr 2018 00:01:00