Blue Man Group founders Phil Stanton, Chris Wink and Matt Goldman pose for a photo at the Blue Man Group's 20th anniversary reunion show to benefit The Blue School at the Astor Theater on April 13, 2011 in New York City.

From the waters edge a New York policeman urges two young children to put their bathing costumes back on. (Photo by Ed Clarity/Keystone/Getty Images). July 1949

(L-R) Ozzy Osbourne and son, producer Jack Osbourne visit the Tribeca Film Festival 2011 portrait studio on April 25, 2011 in New York City. (Photo by Larry Busacca/Getty Images for Tribeca Film Festival)

Dancers perform at fuse's LadyGagaThon at fuse Studios on May 23, 2011 in New York City. (Photo by Cindy Ord/Getty Images)

A New York window cleaner strapped to the side of The RCA Building in the Rockefeller Center, with St Patrick's Cathedral below him to the left. (Photo by William Lovelace/Express/Getty Images). 2nd May 1961

Construction continues on One World Trade Center (TALLEST BUILDING AT LOWER LEFT) as the memorial footprints of the twin towers are seen (BOTTOM C) on August 12, 2011 in New York City. Upon completion, One World Trade Center will be New York's tallest skyscraper, topping out at a symbolic 1,776 feet, with 3 million square feet of office space. More than 2,700 people were killed when al-Qaeda terrorists hijacked U.S. passenger jets and flew them into the twin towers of the World Trade Center on September 11, 2001. Nearly ten years after the crippling attacks on Lower Manhattan, business, tourism and new construction like One World Trade Center have rejuvenated the formerly devastated cityscape.(Photo by Mario Tama/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.