While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Soldiers take part in a drill during a heavy snow in Heihe, Heilongjiang province, February 26, 2014. (Photo by Reuters/China Daily)

Aldi SugandaRizal (2 years-old) smoking a cigarette while playing at the family home in Sekayu district, South Sumatera, Indonesia on May 23, 2010. (Photo by Ardiles Rante/Barcroft Media)

Fireworks explode over the Kremlin in Red Square which was blocked by police during New Year celebrations in Moscow, Russia, Sunday, January 1, 2017. New Year's Eve is Russia's major gift-giving holiday, and big Russian cities were awash in festive lights and decorations. (Photo by Alexander Zemlianichenko Jr./AP Photo)

American Yoga teacher Dashama poses on a Yoga-board during a preview of the 46th International Boat Fair in Duesseldorf January 16, 2015. The BOOT 2015 watersports fair, with more than 1,600 international exhibitors will run in Duesseldorf from January 17 to January 25. (Photo by Ina Fassbender/Reuters)

Contestants of a tourism beauty pageant balance eggs on their collarbones as they cruise along the Yellow River in Jiyuan, Henan province, China, June 22, 2015. The contestants believe that if they are slim enough, their collarbones will allow them to balance the eggs securely on their bodies. (Photo by Reuters/Stringer)

A military instructor helps a boy to shoot a rifle with blanks at a weapon exhibition during a military show in St.Petersburg, Russia, Sunday, January 17, 2016. (Photo by Dmitry Lovetsky/AP Photo)

This picture taken on February 16, 2017 in Fangshan village in China's coastal province Fujians, shows a villager performing the “eating flowers” ritual. Villagers in eastern China have a unique way of washing away the taint of evil spirits – by bathing in a shower of scorching sparks. (Photo by Johannes Eisele/AFP Photo)