In this handout from the Food and Drug Administration (FDA), a new FDA warning label for a cigarette packs is seen. The FDA released nine new warning labels that will be required for cigarette packs in the U.S. (Photo by FDA via Getty Images)

A local farmer Theophilus Mwendwa runs through a swarm of desert locusts to chase them away in the bush near Enziu, Kitui County, some 200km east of the capital Nairobi, Kenya, 24 January 2020. Large swarms of desert locusts have been invading Kenya for weeks, after having infested some 70 thousand hectares of land in Somalia which the United Nations Food and Agriculture Organisation (FAO) has termed the “worst situation in 25 years” in the Horn of Africa. FAO cautioned that it poses an “unprecedented threat” to food security and livelihoods in the region. (Photo by Dai Kurokawa/EPA/EFE)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A model poses during the annual World Bodypainting Festival in Poertschach, Austria, July 3, 2015. The event takes place from July 3 to 5 at lake Woerthersee in Austria's southern Carinthia province. (Photo by Heinz-Peter Bader/Reuters)

A picture made available on 07 March 2016 shows visitors petting and holding a Fennec fox, native to the Sahara, in the petting room at the Little Zoo Cafe, a business built to capitalize on Thais' love for exotic animals, and food, on the outskirts of Bangkok, Thailand, 05 March 2016. The cafe boasts Fennec foxes, Meerkat, native to parts of Africa, Silver Fox, Raccoon and Chinchillas, along with a menu of Thai food and Cheesecake, among other sweet deserts. Nature is a faraway fantasy in the bustling exhaust-filled cement city of Bangkok, fuelling a demand to own and be close to exotic pets. The trend to be near to a species that was once wild, in a city environment, far from the natural setting, has drawn criticism but continues to grow. (Photo by Barbara Walton/EPA)

A Sudanese man walks to a United Nations displacement camp after crossing into Tunisia from Libya on March 06, 2011 in Ras Jdir, Tunisia. As fighting continues in and around the Libyan capital of Tripoli, tens of thousands of guest workers from Egypt, Tunisia, Bangladesh and other countries are fleeing to the border of Tunisia to escape the violence. The situation has turned into a humanitarian emergency as fledgling Tunisia is overwhelmed with the workers. Libyan leader Muammar Gaddafi has vowed to fight to the end. (Photo by Spencer Platt/Getty Images). RAS JDIR, TUNISIA – MARCH 06 2011