To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

Naked riders seen participating during the World Naked Bike Ride to demonstrate the vulnerability of cyclists on city streets in London, United Kingdom on June 9, 2018. People chose to ride naked to celebrate cycling and body freedom. (Photo by Brais G. Rouco/SOPA Images/LightRocket via Getty Images)

People take part in the Classic Ride Rally in downtown Valencia, eastern Spain, 23 November 2014. Some hundred people on classic bikes from the 20's to the 70's participated in the rally. (Photo by Kai Foersterling/EPA)

Stefan Dobrovolny of Austria and Inigo Munoz Elorza of Spain (R) stand in front of a quad bike during a simulated Mars mission on Tyrolean glaciers in Kaunertal, Austria, August 7, 2015. The Austrian Space Forum is sending some of its researchers to practice weight-less walking in spacesuits on a glacier which resembles the terrain on Mars. (Photo by Dominic Ebenbichler/Reuters)