A child dressed in an imitation dress of army soldier enjoys a cold drink during a religious procession in Amritsar, India, 15 December 2015. The religious procession was taken out on the eve of the martyrdom day of the 9th Guru or Master of the Sikhs Sri Guru Tegh Bahadur Ji. Guru Tegh Bahadur was executed for not converting to Islam on the orders of Mughal Emperor Aurangzeb in Delhi in 1675 AD. The place of this occurrence is called Gurudwara Sis Ganj at Delhi. Guru Tegh Bahadur the youngest of the five sons of Guru Hargobind was born in Amritsar in 1621. (Photo by Raminder Pal Singh/EPA)

An Indian Royal Bengal tiger looks on at an enclosure on World Tiger Day at Alipore Zoo, Kolkata, India, 29 July 2019. Kolkata zoo authority added a new Tiger to the zoo for the visitors to mark the Tiger Day. Students of Kolkata are also taking part in an awareness campaign aiming to draw attention to the threats that tigers face due to habitat loss and poaching. (Photo by Piyal Adhikary/EPA/EFE)

A body laying in the street is covered as police block the area around the site of a shooting in Halle an der Saale, eastern Germany, on October 9, 2019. At least two people were killed in a shooting on a street in the German city of Halle, police said, adding that the perpetrators were on the run. “Early indications show that two people were killed in Halle. Several shots were fired. The suspected perpetrators fled in a car”, said police on Twitter, urging residents in the area to stay indoors. (Photo by Sebastian Willnow/dpa/AFP Photo)

Cristine Angelie Garcia (C), 24, rides a jeepney on her way to work at a call centre for the midnight shift in Taguig city, Metro Manila, Philippines October 3, 2016. “Maybe there is another way where people do not need to die”, she said, adding she felt safer walking the streets at night. “I'm on Duterte's side. Maybe he's just misunderstood because he grew up on the streets”. (Photo by Ezra Acayan/Reuters)

Plaster cast moulds of victims of the Mount Vesuvius eruption lie on a display table in a laboratory at Pompeii October 13, 2015. An expert team made up of archaeologists, radiologists, orthodontists and anthropologists began on September 2015 to use CAT scan technology (computerised axial tomography) to peer inside the plaster cast moulds of Pompeii's victims, in a study that has added more detail to previous findings. A 16-layer scan had to be used in order to penetrate the hardened plaster but the results showed up impressive skeletal remains and near perfect teeth. (Photo by Alessandro Bianchi/Reuters)

A police cadet casts her vote in the presidential election in Moscow, Russia, Sunday, March 18, 2018. Vladimir Putin headed to an overwhelming win in Russia' s presidential election Sunday, adding six years in the Kremlin for the man who has led the world' s largest country for all of the 21 st century. (Photo by Pavel Golovkin/AP Photo)

A street performer walks past an image of a Russian serviceman reading “The Motherland we defend” at a street exhibition of military photos in St. Petersburg, Russia, Tuesday, March 14, 2023. A campaign to replenish Russian troops in Ukraine with more soldiers appears to be underway again, with makeshift recruitment centers popping up in cities and towns, and state institutions posting ads promising cash bonuses and benefits to entice men to sign contracts enabling them to be sent into the battlefield. (Photo by AP Photo/Stringer)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).