To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

In this image released on November 2, model Alva Claire is seen during Rihanna's Savage X Fenty Show Vol. 4 presented by Prime Video in Simi Valley, California; and broadcast on November 9, 2022. (Photo by Kevin Mazur/Getty Images for Rihanna's Savage X Fenty Show Vol. 4 presented by Prime Video)

In this image released on September 23, Puerto Rican model Joan Smalls is seen during Rihanna's Savage X Fenty Show Vol. 3 presented by Amazon Prime Video at The Westin Bonaventure Hotel & Suites in Los Angeles, California; and broadcast on September 24, 2021. (Photo by Kevin Mazur/Getty Images for Rihanna's Savage X Fenty Show Vol. 3 Presented by Amazon Prime Video)

In this image released on September 22, Filipino-American social media personality and singer Bella Poarch attends Rihanna's Savage X Fenty Show Vol. 3 presented by Amazon Prime Video at The Westin Bonaventure Hotel & Suites in Los Angeles, California; and broadcast on September 24, 2021. (Photo by Emma McIntyre/Getty Images for Rihanna's Savage X Fenty Show Vol. 3 Presented by Amazon Prime Video)

South Korean students pose for a selfie following a traditional coming-of-age ceremony at Namsan hanok village in Seoul on May 15, 2017. The Coming of Age Day is the day to celebrate and encourage the youth who have reached the age of 20, which is considered the beginning of adulthood. (Photo by Ed Jones/AFP Photo)