The Elf on the Shelf balloon floats down Sixth Avenue during the 88th Annual Macy's Thanksgiving Day Parade in New York November 27, 2014. (Photo by Andrew Kelly/Reuters)

A Hot air balloon is seen at the Cup Hot Air event during the Air Sports festival titled “70 Years of Peaceful Sky” in Minsk, Belarus July 18, 2015. (Photo by Vasily Fedosenko/Reuters)

A large balloon of a face of “ojisan”, a middle aged man, floats in the sky above the grounds of Nishiki elementary school in Utsunomiya in Tochigi prefecture, 100km north of Tokyo on December 21, 2014. Members of art group “Me”, meaning “eye” in Japanese and the Utsunomiya Museum of Art launched an art installation “The Day an Ojisan's Face Floated in the Sky”, a 15-meter by 10-meter face balloon of the depicted man, who was auditioned in the city, looking down on his home town from the sky. (Photo by Yoshikazu Tsuno/AFP Photo)

People walk under stands with balloons placed along the former Berlin Wall location at Mauerpark, which will be used in the installation “Lichtgrenze” (Border of Light) in Berlin November 7, 2014. A part of the inner city of Berlin will be temporarily divided from November 7 to 9, with a light installation featuring 8000 luminous white balloons to commemorate the 25th anniversary of the fall of the Berlin Wall. (Photo by Pawel Kopczynski/Reuters)

A person rides a swing hanging from a crane with hot air balloons fly in the background in Nevsehir, Turkey on October 14, 2021. Tourists and those who want to take photos set up swings on the cranes they rent and then have their photos taken in the setting created by hot air balloons in the backgrounds. (Photo by Behcet Alkan/Anadolu Agency via Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.