For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this June 16, 2017 photo, Batel Delciner, 23, removes wood from a furnace to lower the heat cooking sugar juice at the Ti Jean distillery, which produces clairin, a sugar-based alcoholic drink, in Leogane, Haiti. The broth is cooked for about four hours after a fermentation period of four to eight days. (Photo by Dieu Nalio Chery/AP Photo)

Julia Gracheva and Anna Speak takes photos as they attend the 10th edition of “Diner en Blanc” at Brookfield Place in Lower Manhattan September 19, 2022. The legendary all-white secret pop-up, the location of which is revealed hours before the event, draws over 5,500 guests who dress in head-to-toe white attire for an under the stars dining experience. (Photo by Timothy A. Clary/AFP Photo)

Schoolchildren run during the eruption of Mount Lewotobi Laki-Laki, as seen from Lewolaga village in East Flores, East Nusa Tenggara, Indonesia on November 7, 2024. (Photo by Arnold Welianto/AFP Photo)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Iguazu Falls are waterfalls of the Iguazu River on the border of the Brazilian state of Paraná and the Argentinian province of Misiones. The falls divide the river into the upper and lower Iguazu. The Iguazu River rises near the city of Curitiba. It flows through Brazil for most of its course. Below its confluence with the San Antonio River, the Iguazu River forms the boundary between Argentina and Brazil.

Grafitti by the illusive artist Banksy adorns the levee wall in the Lower Ninth Ward on August 29, 2008 in New Orleans, Louisiana. New works by the artist, whose paintings are also sold in galleries, have been popping up throughout New Orleans coinciding with the third anniversary of Hurricane Katrina. (Photo by Chris Graythen/Getty Images)