Spencer Slate, costumed as a scuba-diving Easter bunny, is shown in this handout photo provided by the Florida Keys News Bureau as he hides eggs amid eel grass, in the Florida Keys National Marine Sanctuary off Key Largo, Florida March 31, 2013. About 80 adults and children participated in an Underwater Easter Egg Hunt, seeking real hard-boiled eggs painted with non-toxic food coloring to avoid adverse effects on the marine ecosystem. (Photo by Bob Care/Reuters/Florida Keys News Bureau)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Soldiers take part in a drill during a heavy snow in Heihe, Heilongjiang province, February 26, 2014. (Photo by Reuters/China Daily)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

Dutch artist Maxim Gazendam works on his sand sculpture during the third edition of the European Championship Sand Sculpting 2014 in Zandvoort aan Zee, The Netherlands, 08 August 2014. Eight sculptors from different European countries will each create an impressive sculpture on the main theme “Music and Dance”. (Photo by Remko De Waal/EPA)

Cuban-American artist Jorge Rodriguez-Gerada's six-acre sand and soil “facescape” stretches across the JFK Hockey Field on the north side of the Reflecting Pool along the National Mall October 1, 2014 in Washington, DC. Titled “Out of Many, One” and composed of 2,500 tons of sand, 800 tons of top soil and eight miles of string, the piece is the artist's interpreative blending of 30 different men's faces. Rodriguez-Gereda used high-precision global positioning satellites to place 10,000 wood pegs as waypoints for the giant face. The piece will be open to the public beginning October 4 and will eventually be tilled back into the earth. (Photo by Chip Somodevilla/Getty Images)

Satarupa Chakraborty, 5, dressed as a Kumari, yawns while she is worshipped by a Hindu priest during the religious festival of Durga Puja in Agartala October 2, 2014. (Photo by Jayanta Dey/Reuters)

A cadet lies on the grass after collapsing during a promotion ceremony at a police school in Bogota December 7, 2012. (Photo by John Vizcaino/Reuters)