To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A schoolgirl is soaked with water thrown by an elephant in a preview of the upcoming Songkran Festival celebration, the Thai traditional New Year, also known as the water festival in the ancient world heritage city of Ayutthaya, Thailand, 11 April 2016. The annual elephant Songkran is held to promote the tourism industry prior the three-day Songkran Festival which starts on 13-15 April annually and is celebrated with splashing water and putting powder on each others faces as a symbolic sign of cleansing and washing away the sins from the old year. (Photo by Diego Azubel/EPA)

Visitors buy flowers at a flower market on the eve of Hindu goddess Durga Puja festival in Bangalore, India, 10 October 2016. The nine-day Hindu festival celebrates the killing of a demon king by the Goddess Durga representing the victory of good over evil and ends with colourful celebrations all over the country. Navratri festival runs from 03 to 11 October. (Photo by Jagadeesh N.V./EPA)