A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

Runners warm up during the Team Pants And Bra photcall at City Hall on January 26, 2012 in London, England. Team Pants and Bra sprinted through central London this morning, encouraging fellow runners to join TeamPB and proudly wear pants and bras for the Virgin London Marathon in April, representing The Prostate Cancer Charity and Breast Cancer Care. (Photo by Ian Gavan/Getty Images for Prostate Cancer)

In this handout image supplied by the Olympic Delivery Authority, workers carryout the installation of artist Monica Bonvicini's “RUN” sculpture in the plaza of the London 2012 Handball Arena at the Olympic Park on January 12, 2012 in London, England. (Photo by Olympic Delivery Authority via Getty Images)

International film actress Gillian Anderson pictured on the rooftop of the Ritz-Carlton Hotel overlooking Red Square in a British Airways Business Class seat to launch the British Airways long haul service on the London – Moscow route on March 6, 2012 in Moscow, Russia. (Photo by Gareth Cattermole/Getty Images For British Airways)

Emergency services work at the scene of a bus accident on the Kingsway in central London February 2, 2015. A number 91 double-decker bus had its roof ripped off after hitting a tree, causing injury to passengers and passers-by, local media reported. (Photo by Peter Nicholls/Reuters)

Bradley Hemmings and Jenny Sealey MBE pose for the camera with a Giant Iron Man on the set of Iron Man at the Greenwich and Docklands Festival in St Alfege Park on June 24, 2011 in London, England after they are announced by LOCOG as the Artistic Directors for the Paralympic Games Opening Ceremony. (Photo by Christopher Lee/Getty Images)

A model walks the runway during the Craig Lawrence show at London Fashion Week Autumn/Winter 2012 at Somerset House on February 19, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)