Thiago Salgado from the US flips in the air after riding Razzmatazz during Round 3 of the 2023 PBR Unleash the Beast Monster Energy Buck Off at the Madison Square Garden in New York on January 8, 2023. (Photo by Timothy A. Clary/AFP Photo)

Bull Rider Dalton Kasel rides The Good Stuff during the second round of the PBR Unleash The Beast Monster Energy Buckoff at Madison Square Garden in New York, January 8, 2022. (Photo by Timothy A. Clary/AFP Photo)

Characters dressed as Elmo and Cookie Monster who pose for tips take a photo by request from a tourist (2nd R, black pants) in Times Square in the Manhattan borough of New York City, January 29, 2016. (Photo by Rickey Rogers/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.