An isolated five-floor building stands in the middle of a new road on November 22, 2012 in Wenling, Zhejiang Province of China. Zhejiang Province of China. 67-year-old Luo Baogen and his 65-year-old wife from Xiazhangyang village still live in the half-demolished residential building, because they are dissatisfied with the relocation compensation. The road, which leads to the Wenling Railway Station, has not been put into use. (Photo by China Foto Press)

A recruitment drive during the First World War at Trafalgar Square, London. (Photo by Central Press/Getty Images)

A reveller dressed as Spider-Man takes part in a presentation at the top of a building during an annual block party known as “Enquanto isso na Sala da Justiça” (Meanwhile, in the justice room), one of the many carnival parties taking place in the neighbourhood of Olinda, Brazil February 7, 2016. (Photo by Ueslei Marcelino/Reuters)

A Syrian man rides his bicycle past a man selling grains during a halt in fighting on February 29, 2016 in Douma, in the Eastern Ghouta region, east of the capital Damascus. A UN-backed ceasefire deal took hold across parts of Syria, bringing relative calm to areas where the Islamic State group and Al-Qaeda's local affiliate are not present. (Photo by Sameer Al-Doumy/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

In a country where some 200 breweries produce well over 1,000 different beers, surely no one is considering brewing their own? Wrong. Here: Arnaud Laloy, member of the Belgian Homebrewers association, adds hop in the brewing process to create his own beer in the garage of his house in Neufchateau, Belgium, August 11, 2016. (Photo by Francois Lenoir/Reuters)

Swiss police officers stand beside of mock gates of the NEAT Gotthard Base Tunnel inside the event hall for the upcoming opening ceremony near the town of Erstfeld, Switzerland May 31, 2016. The celebrations of the opening of the Gotthard Base Tunnel will start on June 1, 2016. With a length of 57 km (35 miles) crossing the Alps, the Gotthard Base tunnel is the world's longest train tunnel. (Photo by Arnd Wiegmann/Reuters)

A chimpanzee relaxes in the shade at the Safari Park as the popular attraction prepares for the upcoming Jewish festival of Pesach (Passover) on April 14, 2008 in Ramat Gan near Tel Aviv, Israel. (Photo by David Silverman/Getty Images)