A reveller dressed as Spider-Man takes part in a presentation at the top of a building during an annual block party known as “Enquanto isso na Sala da Justiça” (Meanwhile, in the justice room), one of the many carnival parties taking place in the neighbourhood of Olinda, Brazil February 7, 2016. (Photo by Ueslei Marcelino/Reuters)

A Syrian man rides his bicycle past a man selling grains during a halt in fighting on February 29, 2016 in Douma, in the Eastern Ghouta region, east of the capital Damascus. A UN-backed ceasefire deal took hold across parts of Syria, bringing relative calm to areas where the Islamic State group and Al-Qaeda's local affiliate are not present. (Photo by Sameer Al-Doumy/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A model poses at Checkpoint Charlie, a historic place in the German capital to promote the fashion magazine “Sous” on June 12, 2012. (Photo by Maurizio Gambarini)

Flowers are placed on a “comfort woman” statue during the weekly Wednesday protest in front of Japanese embassy demanding for an apology and compensation from Japanese government in Seoul, South Korea, July 22, 2015. “Comfort women” is the Japanese euphemism for women who were forced into prostitution and sexually abused at Japanese military brothels before and during World War Two. (Photo by Kim Kyung-Hoon/Reuters)

A giant river otter, the world's largest otter species, looks out of its enclosure at the newly completed River Safari in Singapore, on March 25, 2013. (Photo by Wong Maye-E/Associated Press)

“Say cheese”. Cheetahs jumped on the vehicle of tourists in Masai Mara national park, Kenya. (Photo and caption by Yanai Bonneh/National Geographic Traveler Photo Contest)

ATTENTION! All pictures are presented in high resolution. To see Hi-Res images – just TWICE click on any picture. In other words, click small picture – opens the BIG picture. Click BIG picture – opens VERY BIG picture.