As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Robson Borges is a 32 year old illustrator from Brazil. In his illustrations you will see everything from nature, animals, skylines of buildings and much more. The great thing about Borges’ illustration style is the way that he uses the background and objects together to frame his art. You can see a ton of his great prints for sale on society6, as well as in places like Threadless and DesignByHumans. So check out these great art prints and check out more of his apparel designs and art prints through the links below.

ATTENTION PLEASE! This publication is NOT about cute animals! This is a compilation of photographs of DIFFERENT content! Some photos may SHOCK YOU.

Photo: An eleven-week-old lion cub growls as she plays with a stuffed toy at the San Francisco Zoo April 25, 2003 in San Francisco, California. The cub's mother, Kita, died two days after giving birth to her and her brother. Zookeepers have hand fed and cared for the two surviving cubs around the clock since their mother died. (Photo by Justin Sullivan/Getty Images)

A traveller washes his horse in the River Eden in preparation for selling at the Appleby Horse Fair on June 3, 2011 in Appleby, England. Appleby Horse Fair has existed under the protection of a charter granted by James II since 1685. It is one of the key gathering points for the Romany, gypsy and traveling community. Appleby Horse Fair is attended by about 5,000 travelers who come to buy and sell horses. The animals are washed and groomed before being ridden at high speed along the “mad mile” for the viewing of potential buyers. (Photo by Christopher Furlong/Getty Images)

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

Singer-songwriter Sheryl Crow meets Clyde the Sea Lion, the star of SeaWorld San Diego's “Sea Lion Tonite”, at the marine-life park's Sea Lion and Otter Stadium on August 3, 2011 in San Diego, California. Crow and her sons spent the day a SeaWorld meeting, feeding and learning about sea turtles, penguins and sea lions, other park animal ambassadors. Crow was performing in San Diego on her summer concert tour with Kid Rock. (Photo by Mike Aguilera/SeaWorld San Diego via Getty Images)

“Photographer Seth Casteel has definitely taken animal photography to new heights – or depths – with his hilarious photos of dogs chasing balls underwater. Casteel, who, naturally, has two dogs of his own (a mini Labradoodle and a Norwich terrier), said that he's drawn to underwater dog photography because the photos show a side of dogs that people may have never seen before”.

Photo: Seth Casteel Underwater Dog Pictures (Photo by Seth Casteel)

One of three Sperm Whales, which were found washed ashore near Skegness over the weekend, lays on a beach on January 25, 2016 in Skegness, England. The whales are thought to have been from the same pod as another animal that was found on Hunstanton beach in Norfolk on Friday. (Photo by Dan Kitwood/Getty Images)