A man and his dog wade through a flooded road in Vila Velha, Espirito Santo state, Brazil, on December 27, 2013. At least 44 people have died and more than 60,000 have been left homeless following torrential rains over the past few weeks in southeast Brazil. (Photo by Yasuyoshi Chiba/AFP Photo)

An anti-government protester sits on the ground in front of police during a demonstration in Sarajevo February 6, 2014. Hundreds of people turned out in solidarity in the capital Sarajevo, with teenagers throwing eggs and stones at a government building and fought with police. Four officers were taken to hospital, officials said. (Photo by Dado Ruvic/Reuters)

In this February 2, 2014 photo, people take pictures inside a cave at Apostle Islands National Lakeshore in northern Wisconsin, which has been transformed into a dazzling display of ice sculptures by the arctic siege gripping the Upper Midwest. (Photo by Brian Peterson/AP Photo/Minneapolis Star Tribune)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

A competitor poses before the Tough Guy Challenge endurance race on January 27, 2013 in Telford, England. Every year thousands of people run the 8 mile assault course which involves freezing temperatures, fire and ice. (Photo by Michael Regan)

People cool off in a fountain outside the Southbank Centre on June 30, 2015 in London, England. The UK is currently experiencing a heatwave, with temperatures of 35 degree celsius forecast tomorrow in some parts of the country. The extreme heat has already seen train cancellations and a health warning has been issued. (Photo by Rob Stothard/Getty Images)

People look at a RoboThespian humanoid robot at the Tami Intelligence Technology stall at the WRC 2016 World Robot Conference in Beijing, China, October 21, 2016. The conference showcased China's burgeoning robot industry as the nation seeks to increase the use of robots in its manufacturing and service industries. (Photo by Thomas Peter/Reuters)

A girl uses a mattress as a raft during the flood after the Xepian-Xe Nam Noy hydropower dam collapsed in Attapeu province, Laos July 26, 2018. At least 26 people were killed and over 3,000 people stranded after a hydroelectric dam built collapsed in southeastern Laos, destroying thousands of homes and leaving an unknown number of dead. (Photo by Soe Zeya Tun/Reuters)