Pope Francis looks at an acrobat of the “Black Blues Brothers” performing during his weekly general audience in St. Peter's Square at The Vatican, Wednesday, Nov. 30, 2022. (Photo by Andrew Medichini/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Andrew Parkinson, animal behaviour category winner: Crepuscular Contentment, Derbyshire. “In 15 years of working with badgers I’ve never seen a badger sit out in the open to have a scratch. I was sat concealed behind a tree and downwind so it was especially nice that the badger had his back to me, demonstrating just how inconspicuous and inconsequential my presence was”. (Photo by Andrew Parkinson/British Wildlife Photography Awards 2017)

A model waits backstage before the Spring/Summer 2017 Fashion Palette show at New York Fashion Week in Manhattan, New York, U.S., September 8, 2016. (Photo by Andrew Kelly/Reuters)

A model is filmed backstage before the Jeremy Scott Fall/Winter 2015 collection presentation at New York Fashion Week February 18, 2015. (Photo by Andrew Kelly/Reuters)

Volunteers stand and read the morning newspaper while “waiting for the bus” at Henley Beach on January 8, 2012 in Adelaide, Australia. Surrealist artist, Andrew Baines recruited 100 volunteers for this human installation, meant to illustrate corporate workers enjoying nature rather than waiting in a long queue for a trip to work. (Photo by Morne de Klerk/Getty Images)

Ayah, 37, weeps as she is embraced by a police officer during a demonstration against the Danish face veil ban in Copenhagen, Denmark, August 1, 2018. (Photo by Andrew Kelly/Reuters)