A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

Runners warm up during the Team Pants And Bra photcall at City Hall on January 26, 2012 in London, England. Team Pants and Bra sprinted through central London this morning, encouraging fellow runners to join TeamPB and proudly wear pants and bras for the Virgin London Marathon in April, representing The Prostate Cancer Charity and Breast Cancer Care. (Photo by Ian Gavan/Getty Images for Prostate Cancer)

“John Thomson (14 June 1837 – 29 September 1921) was a pioneering Scottish photographer, geographer and traveller. He was one of the first photographers to travel to the Far East, documenting the people, landscapes and artifacts of eastern cultures. Upon returning home, his work among the street people of London cemented his reputation, and is regarded as a classic instance of social documentary which laid the foundations for photojournalism. He went on to become a portrait photographer of High Society in Mayfair, gaining the Royal Warrant in 1881”. – Wikipedia. Photo: Ex Omnibus Driver. (Photo by John Thomson/LSE Digital Library)

A model walks the runway at the Jacob Birge Vision show during London Fashion Week Fall/Winter 2015/16 at Fashion Scout Venue on February 23, 2015 in London, England. (Photo by Ben A. Pruchnie/Getty Images)

Passengers ride an articulated bus known as a “bendy bus” on December 9, 2011 in London, England. The last remaining bendy bus will go out of service at midnight. London Mayor Boris Johnson called them cumbersome and pledged to remove them. 500 new buses are being introduced as replacements. (Photo by Peter Macdiarmid/Getty Images)

A cameraman films “Diana And Callisto” (circa 1556-59) oil painting by Venetian artist Titian as it goes on display for the first time at the National Gallery on March 1, 2012 in London, England.(Photo by Dan Kitwood/Getty Images)

Playboy founder Hugh Hefner (not pictured) arrives at Stansted Airport on June 2, 2011 in Stansted, England. The photograph is a recreation of a picture originally taken in the 1960's, with ten of the new London Bunnies. Mr Hefner is back in the UK to mark the launch of the new Playboy Club in Mayfair, which opens on June 4. The clubs opening will welcome back the iconic Playboy Bunny to Londonafter a 30 year absence. Famous Bunnies have included Debbie Harry and Lauren Hutton. (Photo by Dan Kitwood/Getty Images)

Penny Farthing cyclists ride near Tower Bridge on June 9, 2011 in London, England. The riders have cycled from Paris ahead of the IG Markets London Nocturne cycling event on June 11, 2011. (Photo by Peter Macdiarmid/Getty Images)