A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

In this photo released by the Newton Fire department, a juvenile raccoon looks out from a grate after getting stuck in Newton, Massachusetts on August 1, 2019. The fire department was able to rescue the raccoon and free him from the grate. (Photo by HO/Newton Fire Department/AFP Photo)

Photographer John Maher, once the drummer with punk bank Buzzcocks, travelled to the Outer Hebrides to photograph abandoned crofters’ cottages – many of which, like this one, have seemingly been untouched since. Here: “Peat Fire”. Taken in March 2013 on the east coast of Harris. The fire is from muir-burning, when farmers burn off grasses and heather to improve grazing for their sheep. (Photo by John Maher/The Guardian)

Flames from the LNU Lightning Complex fires consume a home in unincorporated Napa County, Calif., on Wednesday, August 19, 2020. Fire crews across the region scrambled to contain dozens of wildfires sparked by lightning strikes. (Photo by Noah Berger/AP Photo)

A firefighter battling the King Fire watches as a backfire burns along Highway 50 in Fresh Pond, California September 16, 2014. The fire led officials to call on about 400 people to evacuate from areas threatened by the blaze, Cal Fire spokeswoman Alyssa Smith said. It has charred more than 11,500 acres (4,654 hectares) and was 5 percent contained on Tuesday. (Photo by Noah Berger/Reuters)

A boy looks on as fire fighters try to extinguish the fire at oil wells, were set on fire by Daesh terrorists as they fled after Al Qayyarah town's cleansing from Daesh militants as the operation to retake Iraq's Mosul from Daesh continues, in Al Qayyarah Town of Mosul, Nineveh, Iraq on November 02, 2016. (Photo by Yunus Keles/Anadolu Agency/Getty Images)