The Öresund or Øresund Bridge is a double-track railway and dual carriageway bridge-tunnel across the Øresund strait between Scania (southernmost Sweden) and Denmark. The bridge runs nearly 8 km (5 miles) from the Swedish coast to the artificial island of Peberholm, which lies in the middle of the strait. The remainder of the link is by a 4 km (2.5 mile) tunnel from Peberholm to the Danish island of Amager. The Øresund Bridge is the longest combined road and rail bridge in Europe, and connects two major metropolitan areas: Copenhagen, the Danish capital city, and the major Swedish city of Malmö. It connects the road and rail networks of Scandinavia with those of Central and Western Europe.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

MMVA host model Gigi Hadid takes pictures with fans as she arrives for the iHeartRadio Much Music Video Awards (MMVAs) in Toronto, Ontario, Canada June 19, 2016. (Photo by Peter Power/Reuters)

Figure Skating, ISU Grand Prix Rostelecom Cup 2016/2017, Ice Dance Short Dance, Moscow, Russia on November 4, 2016. Kaitlyn Weaver and Andrew Poje of Canada compete. (Photo by Grigory Dukor/Reuters)

A Canada goose is seen in Roosevelt Island of New York City, United States on April 11, 2022. (Photo by Tayfun Coskun/Anadolu Agency via Getty Images)

Reverend Peter Wall blesses a hamster during “The Blessing of Animals” at St. James Cathedral in Toronto, Ontario, Canada on September 30, 2023. (Photo by Mert Alper Dervis/Anadolu Agency via Getty Images)