In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

Andrew Hepher, Vice President of Lubricants Technology, Shell unveils the Shell Concept Car in Beijing, China, Friday, April 22, 2016. Built as proof of energy efficiency that can be achieved with the latest technologies, Shell unveiled the concept car ahead of the bi-annual Beijing Auto Show where the world's top car manufacturers will showcase their own upcoming products. (Photo by Ng Han Guan/AP Photo)