A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Assistant Manager Jayesh Vaghela brushes a vintage silk top hat at Lock & Co. Hatters on March 22, 2011 in London, England. Founded in St. James's in 1676, when Charles II was on the throne, this family owned business has provided hats for Royalty and the gentry for over 300 years. Staff report that sales of formal hats are booming ahead of the wedding of Prince William and Kate Middleton in Westminster Abbey on April 29, 2011.

Princess Charlene of Monaco and Prince Albert II of Monaco kiss on the balcony after the civil ceremony of the Royal Wedding of Prince Albert II of Monaco to Charlene Wittstock at the Prince's Palace on July 1, 2011 in Monaco. The ceremony took place in the Throne Room of the Prince's Palace of Monaco, followed by a religious ceremony to be conducted in the main courtyard of the Palace on July 2. With her marriage to the head of state of Principality of Monaco, Charlene Wittstock has/will become Princess consort of Monaco and gain the title, Princess Charlene of Monaco. Celebrations including concerts and firework displays are being held across several days, attended by a guest list of global celebrities and heads of state. (Photo by Pascal Le Segretain/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.