In this July 5, 2016 photo, a tamed elephant rests in a pool of water by a road in Baduraliya, a village outside Colombo, Sri Lanka. Even as the country cracks down on illegal ownership, the enduring demand for elephants has the government planning to set up its own pool of captive animals to be hired out to temples for ceremonies and maintained with budget funds. (Photo by Eranga Jayawardena/AP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Google's vice president Alan Eustace looks out of his spacesuit into the stratosphere prior to a record-breaking skydive over New Mexico, in this still image taken from video October 24, 2014, a handout courtesy of the Paragon Space Development Corporation. Eustace was lifted up 135,890 ft (41,420 metres) by an enormous balloon while wearing a specially designed pressurized space suit, the Paragon Space Development Corporation said. Eustace remained in a free fall for approximately 4.5 minutes before landing safely nearly 70 miles (43.4 kms) from his launch point, setting a world record for the highest skydive and breaking the sound barrier in the process. Eustace landed safely on the ground just 15 minutes after he was lifted into the air. (Photo by Reuters/Paragon Space Development Corporation)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Children pat an elephant at the mobile Diva circus in the town of Molodechno, some 70 kilometers northwest of Minsk on September 3, 2015. (Photo by Sergei Gapon/AFP Photo)