While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A man stands on a mountain summit as he looks over the Inntal valley in the western Austrian village of Gnadenwald, Austria on July 18, 2017. (Photo by Dominic Ebenbichler/Reuters)

A Shariah law official whips a woman who is convicted of prostitution during a public caning outside a mosque in Banda Aceh, Indonesia, Friday, April 20, 2018. Indonesia's deeply conservative Aceh province on Friday caned several unmarried couples for showing affection in public and two women for prostitution before an enthusiastic audience of hundreds. The canings were possibly the last to be carried out before large crowds in Aceh after the province's governor announced earlier this month that the punishments would be moved indoors. (Photo by Heri Juanda/AP Photo)

Hindu women worship the Sun god in the polluted waters of the river Yamuna during the Hindu religious festival of Chatth Puja in New Delhi, India, November 3, 2019. (Photo by Adnan Abidi/Reuters)

A cyclist climbs over a tree fallen atop a car after a heavy storm in Amsterdam, the Netherlands, July 25, 2015. One person was killed as the most severe July storm ever recorded in the Netherlands swept across the country on Saturday, delaying flights and disrupting road and rail traffic. Dozens of flights were delayed at Amsterdam's Schiphol Airport and authorities warned travellers not to take to the road as gale-force winds and rain lashed the country, prompting the meteorological service to issue a “Code Red” warning. (Photo by Cris Toala Olivares/Reuters)

People slide down a 1,082 feet (330 metre) long inflatable water slide in Hong Kong, China August 22, 2015. (Photo by Tyrone Siu/Reuters)

Playboy Bunnies pose for a selfie at the premiere of “The Transporter Refueled” at Playboy Mansion in Los Angeles, California August 25, 2015. The movie opens in the U.S. on September 4. (Photo by Mario Anzuoni/Reuters)

People take photos as an Ariane 5 space rocket with a payload of four Galileo satellites lifts off from ESA's European Spaceport in Kourou, French Guiana, on November 17, 2016. Ariane 5 successfully launched on November 17 four satellites which will be part of the Galileo global satellite navigation system. (Photo by Jody Amiet/AFP Photo)