To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Women dressed in traditional Chinese costumes wait perform in celebration of the Chinese New Year at the Nankinmachi square, China Town on February 8, 2016 in Kobe, Japan. In Nankinmachi, the district known as Kobe Chinatown, tourists enjoyed Chinese food, lion dance and the parade organized to celebrate the Lunar New Year. (Photo by Buddhika Weerasinghe/Getty Images)

A Chinese tourist wears a mask as she arrives at Suvarnabhumi Airport during a welcome ceremony of Chinese Lunar New Year travellers in Bangkok, Thailand on January 22, 2020. (Photo by Soe Zeya Tun/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.