A vendor sells fish at Central Market in freezing conditions of minus 43 degrees Celsius in the city of Yakutsk, Sakha (Yakutia), Russia on December 13, 2020. The winters in Yakutsk are extremely cold and long and the summers short and warm, with temperatures sometimes rising above 30C. (Photo by Yevgeny Sofroneyev/TASS)

After a cold night the small North Devon villages of Appledore and Instow wake up to an amazing scene as the sun rises over the River Torridge estuary, Devon, UK on October 19, 2018. (Photo by Terry Mathews/Alamy Live News)

Wigan Town center came alive with Hundreds of Revellers dressing up in fancy dress on December 26, 2018. Revellers in fancy dress braved the cold weather in Wigan, a town in Greater Manchester, England for the town's strangest holiday tradition – the Boxing Day dress up. (Photo by Dave Nelson/The Sun)

St Andrews University students skinny dip in the sea as May Day celebrations in St Andrews, Scotland on April 30, 2017. Hundreds of revellers ditched their clothes and bravely jumped into the bitterly cold North Sea. (Photo by Alamy Stock Photos)

Northern Lynx kittens, explore their enclosure at the Highland Wildlife park on October 9, 2012 in Kingussie, Scotland. The feline twins are believed to be the type of lynx found historically in Scotland. The Highland Wildlife Park specialises in Scottish animal species, both past and present, and species that are well adapted to cold weather. (Photo by Jeff J. Mitchell)

Border Security Force (BSF) personnel patrol along the border fence during a cold foggy morning near India-Pakistan Wagah border about 40km from Amritsar on December 21, 2022. (Photo by Narinder Nanu/AFP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.