A tanker airplane drops fire retardant on a wildfire on September 1, 2011 in Graford, Texas. More than 6,500 acres and more than 45 homes in the area have burned since Tuesday as wildfires sweep through parts of Texas and Oklahoma. (Photo by Tom Pennington/Getty Images)

Waxahachie firefighters battle a massive fire at the Magnablend chemical processing plant on October 3, 2011 in Waxahachie, Texas. The burning chemical plant is not far from several residential areas and Wedgeworth Elementary School. (Photo by Tom Pennington/Getty Images)

A reflection of the Alps mountain “Nordkette” is seen in the ski googles of Anders Bardal of Norway during the training round of the FIS Ski Jumping World Cup event at the 60th Four Hills ski jumping tournament at Bergisel on January 3, 2012 in Innsbruck, Austria. (Photo by Alexander Hassenstein/Bongarts/Getty Images)

14th Place. Leaf roller weevil (Byctiscus betulae) lateral view. Image Stacking, Reflected Light 3.7X (objective lens magnification). (Photo by Özgür Kerem Bulur/Nikon Small World Photomicrography 2020)

Trees are reflected on the surface of a lake in the Okefenokee swamp lands in Georgia, USA on October 21, 2017. (Photo by Chris Moore/Solent News & Photo Agency)

6th Place: Javier Rupérez, Almáchar, Málaga, Spain. Small white hair spider. Reflected Light, Image Stacking, 20x (Objective Lens Magnification). (Photo by Javier Rupérez/Nikon's Small World 2019)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.