To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A volunteer holds the peak of a flamingo chick after it was fitted with an identity ring at a lagoon in the Fuente de Piedra natural reserve near Malaga, southern Spain, July 30, 2022. (Photo by Jon Nazca/Reuters)

A tourist crosses flooded St. Mark's Square in Venice, Italy on November 11, 2012. Flooding is common this time of year and Sunday's level that reached a peak of 58.66 inches was below the 63 inches recorded four years ago in the worst flooding in decades. (Photo by Luigi Costantini/Associated Press)

A nesting bird peeks out of the budding Japanese Yoshino cherry tree along the Tidal Basin in Washington, Sunday, April 7, 2013. Despite repeated predictions peak blossom time for the historic cherry trees is not yet here, but almost, almost. (Photo by Carolyn Kaster/AP Photo)

In this March 2, 2018 photo, an Andean man rests with his llama while tourists take in the natural wonder of Rainbow Mountain in Pitumarca, Peru. Tourists gasp for breath as they climb for two hours to the 16,404-foot (5,000-meter) peak in the Peruvian Andes, but stunned by the magical beauty that unfurls before them. (Photo by Martin Mejia/AP Photo)