As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“A photo series representing many cultures by illustrating romance in the LGBTQ community. “All Love Is Equal” is a campaign that I envision being seen on a global scale to raise awareness and build compassion. I, along with my producer/assistant, would like to travel to different countries throughout the world to create photos of LGBT members in love within culturally diverse settings”. (Photo and caption by Braden Summers)

Fans bath in the mud during the “Woodstock Festival Poland” on August 3, 2017 in Kostrzyn Nad Odra, Poland. The annual 3 day music festival organised by The Great Orchestra of Christmas Charity, one of Polands most respected charities aims at spreading awareness about drugs and violence. Przystanek Woodstock in Poland is the largest Europe open air festival. (Photo by Music/Alamy Stock Photo)

A Haka is performed before the ceremonial departure of the 'vaka' or traditional canoes ahead of their cross-Pacific voyage from Viaduct Harbour on April 13, 2011 in Auckland, New Zealand. Powered by sun and wind only, the 15,000 nautical mile journey to Hawaii via French Polynesia will set off on April 15, aiming to raise awareness of environmental issues such as ocean noise pollution, acidification and anoxic waters, whilst recapturing traditional Pacific voyaging. The votyage is named “Te Mana o Te Moana” meaning “The Spirit of the Sea”. (Photo by Phil Walter/Getty Images)

Why would you want to buy a Christmas tree if you have a luscious full beard? Or maybe you have a friend that is willing to volunteer? Just glue some ornaments onto his facial forest and make him stand in the corner. Just don’t forget to feed him! You don’t want your Christmas tree to go bad before the holidays are over! Stephanie Jarstad had created something similar in her project, The Twelve Bears of Christmas, in order to honor the Decembeard (much like Movember), in order to bring awareness to Men’s health problems. (Photo by Stephanie Jarstad)

People in quarantine exercise in front of their homes amid Covid-19 full lockdown of the city in Shanghai, China, 27 April 2022. According to the Shanghai Health Commission on 27 April, there were 48 new Covid-19 deaths, 1,606 locally transmitted cases, and 11,956 local asymptomatic infections, in Shanghai city. Despite the death toll rising in Shanghai, the number of daily infections has gradually declined. (Photo by Alex Plavevski/EPA/EFE)

An Indian girl student covers her face as a precaution against the coronavirus outbreak, in Mumbai, India, 12 March 2020. According to media reports, more than 70 people in India have tested positive for COVID-19. The World Health Organisation declared the novel coronavirus or COVID-19 as global pandemic. (Photo by Divyakant Solanki/EPA/EFE/Rex Features/Shutterstock)

“Emmy” award-winning cinematographer, Shawn Heinrichs teamed up with model and diver Hannah Fraser to carry out a unique underwater conservation fashion shoot in a remote location in the South Pacific Ocean. The pair are aiming to raise awareness for the plight of the marine mammals at the hands of whalers. During the ten day shoot Fraser swam and glided with pilot and humpback whales. Photo: “In this startling image model Hannah Fraser appears to be “dancing” with the giant whale ”. (Photo by Shawn Heinrichs/Barcroft Media)