Revelers celebrate during fireworks marking the start of the New Year on Copacabana beach on January 1, 2017 in Rio de Janeiro, Brazil. Brazilian revelers traditionally dress in white to honor the New Year's holiday along with the Brazilian Goddess of the Sea- Iemanja. (Photo by Mario Tama/Getty Images)

People walk down the street while Hurricane Matthew approaches in Port-au-Prince, Haiti October 3, 2016. (Photo by Carlos Garcia Rawlins/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

An Indian girl dressed in traditional attire reacts to camera as she watches a cultural performance during Lohri festival in Jammu, India, Monday, January 13, 2014. Lohri is a celebration of the winter solstice observed by Hindus and Sikhs in northern India. (Photo by Channi Anand/AP Photo)

A member of a local swimming club holds a Russian national flag as he dives in at the start of a 24-hour swimming marathon near the western Siberian city of Barnaul March 29, 2014. Thirty members of the club will swim in turn during the event, held to mark Crimea becoming part of Russia, local media reported. (Photo by Andrei Kasprishin/Reuters)

A man recieves a massage from a topless woman wearing a foxtail during the 61st annual Sturgis Motorcycle Rally August 7, 2001 in Sturgis, SD. Nudity is not permitted by the police, but airbrushing a woman''s nipples is sufficient to remain legal in the small town of 6,000. (Photo by David McNew/Getty Images)

A model poses beside a Renault DeZir concept car during the media day of the Shanghai International Automobile Industry Exhibition at Shanghai New International Expo Center on April 20, 2011 in Shanghai, China. The 14th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2011) will be held from April 21 to 28 with the theme of “Innovation For Tomorrow”. About 2,000 carmakers and parts providers from 20 countries are due to showcase 1,100 car models, 75 of which makes their world premieres in the auto show. (Photo by Feng Li/Getty Images)

Toyota Motor unveils a concept car the “PM”, is on display at a press preview for the Tokyo Motor Show in Makuhari, east of Tokyo October 23, 2003. PM is a single seater personal vehicle whose cabin posture changes from upright to reclined as speed increases. (Photo by Koichi Kamoshida/Getty Images)