Nithin Rao Kumblekar, a freelance illustrator and art director based in Bangalore, India, created these illustrations for an ad campaign by Ogilvy & Mather for ‘in store’ branding for Allen Solly clothing. The idea of the project was to blend each illustration in with a model(s) / photograph to express the theme “My world, My way“.

Miranda Kerr arrives for the 9th Annual G'Day USA Los Angeles Black Tie gala on January 14, 2012 in Hollywood, California. (Photo by Toby Canham/Getty Images)

An animal rights activist washes herself with red dye to mimic blood during a protest against the testing of shampoo on animals in Barcelona. April 24, 2012. (Photo by Raul Albaledo/AFP Photo)

Factory waste including dyes from the many textile factories in the region drain into a tributary of the Citarum river on August 27, 2018 outside Bandung, Java, Indonesia. (Photo by Ed Wray/Getty Images)

Internally displaced Syrians who fled Raqqa tie ropes for their tents in a camp in Manbij, Syria on April 6, 2017. (Photo by Rodi Said/Reuters)

Hindu married women offer prayers and tie a thread around a banyan tree during the festival of Vat Purnima amid the spread of the coronavirus disease (COVID-19), in Mumbai, India, June 24, 2021. (Photo by Francis Mascarenhas/Reuters)