“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A working team appointed by the Archaeological Superintendence of Pompeii performs a Cat scan (Computerized axial tomography) one out of thirty casts of victims of the eruption of Vesuvius in 79 AD in Pompeii, in Napoli, Italy, 29 September 2015. The project which aims to trace the habits of life, employment and social class of the victims, involves a working team of archeologists, anthropologists, radiologists, dentists and engineers to obtain results from the scan. (Photo by Cesare Abbate/EPA)

A young child reaches out to a Gentoo penguin as it swims in its enclosure at Pairi Daiza Park in Cambron-Casteau, Belgium, Monday, July 5, 2021. Pairi Daiza, one of the biggest zoos in Europe, has recently added ten Gentoo penguins to their animal population. (Photo by Virginia Mayo/AP Photo)

Smoke billows from Jinnah International Airport in Karachi, Pakistan, June 9, 2014. (Photo by Athar Hussain/Reuters)