KidZania provides children and their parents a safe, unique, and very realistic educational environment that allows kids between the ages of four to twelve to do what comes naturally to them: role-playing by mimicking traditionally adult activities. As in the real world, children perform “jobs” and are either paid for their work (as a fireman, doctor, police officer, journalist, shopkeeper, etc.) or pay to shop or to be entertained. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands.

A general view of the ghost town of a former Soviet military radar station near Skrunda, Latvia, April 9, 2016. (Photo by Ints Kalnins/Reuters)

City buildings stand beyond the giant excavated hole left by the Mir mine, a former open pit diamond mine, in Mirny, Russia, on Tuesday, November 12, 2013. OAO Alrosa, the world's largest diamond producer, raised about $1.3 billion in an oversubscribed share sale from investors including Oppenheimer Funds Inc. and Lazard Ltd.'s asset-management unit, First Deputy Prime Minister Igor Shuvalov said. (Photo by Andrey Rudakov/Bloomberg)

Men work at Makala gold mine camp near the town of Mongbwalu in Ituri province, eastern Democratic Republic of Congo on April 7, 2018. (Photo by Goran Tomasevic/Reuters)

Dancers perform during the Sambodromo do Brasil jungle party in the Cave stage, Elrow Town at Queen Elizabeth Olympic Park on August 18, 2018 in London, England. (Photo by Ollie Millington/Redferns)

This photo taken on May 17, 2019 shows rough rubies displayed at the gems market in Mogok town, north of Mandalay. Burrowing deep underground, thousands of informal miners risk their lives to find gleaming red gems as a law change spurs opportunity in Myanmar's “land of rubies”. (Photo by Ye Aung Thu/AFP Photo)

Hindu devotees take part in the religious festival of Holi, also known as the festival of colours, in the town of Barsana in the Uttar Pradesh region of India, March 16, 2016. (Photo by Cathal McNaughton/Reuters)