“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Jonathan Miller, sweet grocery buyer and bee hive designer, checks the bees on the roof at Fortnum and Mason on July 22, 2008 in London. (Photo by Peter Macdiarmid/Getty Images)

In this March 22, 1975 file photo, a refugee clutches a baby as a government helicopter gunship carries them away near Tuy Hoa, Vietnam, 235 miles northeast of Saigon. They were among thousands fleeing from Communist advances. AP Photographer Nick Ut will be retiring from the AP in March 2017 after 51 years of taking photographs from the front lines of the Vietnam War to the red carpets of Hollywood. (Photo by Nick Ut/AP Photo)

American actress Rachel Zegler and Panamanian actress Ilda Mason arrive at the 2021 American Music Awards at the Microsoft Theater in Los Angeles, California, U.S., November 21, 2021. (Photo by Aude Guerrucci/Reuters)

Greyhounds resume racing behind closed doors on June 01, 2020 in Perry Barr, England. Greyhound racing across England is returning as restrictions on sporting events are relaxed during the coronavirus pandemic. (Photo by Clive Mason/Getty Images)