The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

An aerial view shows a packed parking lot at Citadel Outlets in Commerce, Calif., Thursday, November 28, 2024, as early Black Friday shoppers arrive at the mall. (Photo by Jae C. Hong/AP Photo)

An aerial view shows the Amazon rainforest at the Bom Futuro National Forest near Rio Pardo in Porto Velho, Rondonia State, Brazil, September 3, 2015. The town of Rio Pardo, a settlement of about 4,000 people in the Amazon rainforest, rises where only jungle stood less than a quarter of a century ago. Loggers first cleared the forest followed by ranchers and farmers, then small merchants and prospectors. Brazil's government has stated a goal of eliminating illegal deforestation, but enforcing the law in remote corners like Rio Pardo is far from easy. (Photo by Nacho Doce/Reuters)

The Niterói Contemporary Art Museum (Museu de Arte Contemporânea de Niterói — MAC) is situated in the city of Niterói, Rio de Janeiro, Brazil, and is one of the city’s main landmarks. It was completed in 1996.

A trainer tries to convince a dog to jump over an obstacle during the Dog Olympic Games in Rio de Janeiro, Brazil, Sunday, September 18, 2016. Owner of the dog park and organizer of the animal event Marco Antonio Toto says his goal is to socialize humans and their pets while celebrating sports. (Photo by Silvia Izquierdo/AP Photo)

Russia's Ekaterina Birlova casts a shadow on the sand as she serves to Poland during a women's beach volleyball match at the 2016 Summer Olympics in Rio de Janeiro, Brazil, Tuesday, August 9, 2016. (Photo by Marcio Jose Sanchez/AP Photo)

Catholic pilgrim Matilde Madalena de Jesus crawls on a rocky trail carrying a bottle of water on her head during the annual pilgrimage of the dead (Romaria dos Finados), in the city of Juazeiro do Norte, Ceara state, in Brazil October 31, 2016. (Photo by Ueslei Marcelino/Reuters)

Women compare their bikini marks after sunbathing on a terrace to have the perfect bikini line (“marquinha” in Portuguese), at the Erika Bronze spa in Rio de Janeiro, Brazil, November 17, 2016. Women start arriving at the spa between 7am and 8am and will tan for approximately 3 hours. (Photo by Pilar Olivares/Reuters)