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Girls in swimsuits participate in the Grelka Fest at the ski resort Sheregesh in Tashtagolsky District of Kemerovo Oblast, Russia on April 15, 2018. (Photo by Kemerovo Online/The Siberian Times)

Girls in swimsuits participate in the Grelka Fest at the ski resort Sheregesh in Tashtagolsky District of Kemerovo Oblast, Russia on April 15, 2018. Skiers and snowboarders from around the world marked the end of the 2017-18 winter season. Wearing bikinis and bathing shorts a total of 1,525 claimed a new Russian record for the daring downhill escapade – in a temperature of around 5ºC. In fact, more have taken part in this GrelkaFest event in the past, but not during an official record attempt. (Photo by Kemerovo Online/The Siberian Times)
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18 Apr 2018 00:05:00
A girl in a swimsuit participates in the BoogelWoogel alpine carnival at the Rosa Khutor Alpine Resort in Krasnaya Polyana, Sochi, Russia on March 31, 2018. (Photo by Artur Lebedev/TASS)

A girl in a swimsuit participates in the BoogelWoogel alpine carnival at the Rosa Khutor Alpine Resort in Krasnaya Polyana, Sochi, Russia on March 31, 2018. (Photo by Artur Lebedev/TASS)
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03 Apr 2018 00:05:00
A woman is cooled down with a watering can as she sunbathes using insulating tape, at a beauty center in Belo Horizonte, Brazil, on December 21, 2017. (Photo by Douglas Magno/AFP Photo)

A woman is cooled down with a watering can as she sunbathes using insulating tape, at a beauty center in Belo Horizonte, Brazil, on December 21, 2017. Brazilian women take advantage of the beginning of the summer to sunbathe using the new national trend: natural tanning with insulating tape. Instead of using tiny bikinis on the beach, women avoid being bothered or stalked by getting taped in the shape of them, and lay in the sun over rooftops to enjoy the morning sun and get the perfect “marquinha” tan lines. (Photo by Douglas Magno/AFP Photo)
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25 Dec 2017 06:07:00
A contestant walks the runway during 2017 Miss Great Britain competition at the Mayfair A-list venue DSTRKT on May 11, 2017 in London, England. The pageant hopefuls were battling it out to represent Miss Central London. Miss Great Britain is a female beauty pageant. It is the oldest pageant in the UK, established in 1945. Following World War Two, a number of seaside resorts around the country introduced beauty contests as attractions. (Photo by Jules Annan/Barcroft Images)

A contestant walks the runway during 2017 Miss Great Britain competition at the Mayfair A-list venue DSTRKT on May 11, 2017 in London, England. The pageant hopefuls were battling it out to represent Miss Central London. Miss Great Britain is a female beauty pageant. It is the oldest pageant in the UK, established in 1945. Following World War Two, a number of seaside resorts around the country introduced beauty contests as attractions. (Photo by Jules Annan/Barcroft Images)
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13 May 2017 09:24:00
People dressed in swimsuits participate in the BoogelWoogel alpine carnival at the Rosa Khutor Alpine Resort in Krasnaya Polyana, Sochi, Russia on April 1, 2017, (Photo by Artur Lebedev/TASS)

People dressed in swimsuits participate in the BoogelWoogel alpine carnival at the Rosa Khutor Alpine Resort in Krasnaya Polyana, Sochi, Russia on April 1, 2017. (Photo by Artur Lebedev/TASS)
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02 Apr 2017 10:27:00
In this January 11, 2017 photo, Erika Martins uses black electrical tape to create a customer's bikini, in order to attain crisp tan lines, on her rooftop Erika Bronze salon in the suburb of Realengo in Rio de Janeiro, Brazil. Martins wears a microphone connected to an open speaker system in order to direct her assistants to clients who need more tanning lotion or a sprinkling of water on their skin. (Photo by Renata Brito/AP Photo)

In this January 11, 2017 photo, Erika Martins uses black electrical tape to create a customer's bikini, in order to attain crisp tan lines, on her rooftop Erika Bronze salon in the suburb of Realengo in Rio de Janeiro, Brazil. Martins wears a microphone connected to an open speaker system in order to direct her assistants to clients who need more tanning lotion or a sprinkling of water on their skin. (Photo by Renata Brito/AP Photo)
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25 Jan 2017 11:21:00
Women compare their bikini marks after sunbathing on a terrace to have the perfect bikini line ('marquinha' in Portuguese), at the Erika Bronze spa in Rio de Janeiro, Brazil, November 17, 2016. (Photo by Pilar Olivares/Reuters)

Women compare their bikini marks after sunbathing on a terrace to have the perfect bikini line (“marquinha” in Portuguese), at the Erika Bronze spa in Rio de Janeiro, Brazil, November 17, 2016. Women start arriving at the spa between 7am and 8am and will tan for approximately 3 hours. (Photo by Pilar Olivares/Reuters)
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26 Nov 2016 10:44:00
French fashion model Christiane Richard wears a bikini while drinking her morning coffee, 1950. (Photo by Nat Farbman/Time & Life Pictures/Getty Images)

French fashion model Christiane Richard wears a bikini while drinking her morning coffee, 1950. (Photo by Nat Farbman/Time & Life Pictures/Getty Images)
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07 Aug 2013 13:44:00