While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Soldiers take part in a drill during a heavy snow in Heihe, Heilongjiang province, February 26, 2014. (Photo by Reuters/China Daily)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

Children feed a giraffe at Pairi Daiza wildlife park, a zoo and botanical garden in Brugelette, Belgium, May 25, 2015. (Photo by Francois Lenoir/Reuters)

Festival goers attend day one of the Parklife Festival at Heaton Park on June 9, 2018 in Manchester, England. (Photo by Mercury Press)

Fashion lovers are seen gathering outside the shows during Paris Fashion Week, France on October 3, 2017. The over-the-knee boot trend is oh-so real this season thanks to Balenciaga, whose spandex boots have been flying off the shelves. Fashionista’s throughout fashion week battled blisters in order to look on-trend in the footwear. (Photo by Katz Sinding)

Brain-on-a-chip. Dazzling in green and magenta this image shows the nerve fibres (in green) produced by neural stem cells (in magenta) as they grow on a synthetic gel. Captured by a technique known as confocal microscopy, the image is part of research shedding light on how tinkering with the environment can affect the way in which nerve fibres grow. (Photo by Collin Edington and Iris Lee/Massachusetts Institute of Technology/Wellcome Images)

In this July 9, 2016 file photo, girls jump from a diving platform into the Geneva Lake and enjoy sunny and warm weather, in Villeneuve, Switzerland. After nearly 90 years, women can legally swim topless in Geneva’s lake and Rhone River without running the risk of a fine. Geneva’s regional council has voted to modify a 1929 ordinance that banned women from swimming topless in the city’s main natural waterways, though the change doesn’t apply to public swimming pools or swimming totally naked. Nicolas Bolle, an official with Geneva’s security department, on Thursday, April 6, 2017 confirmed the council’s action a day earlier. (Photo by Jean-Christophe Bott/Keystone via AP Photo)