A musician plays his violin next to a depiction of La Santa Muerte (Saint Death) at a shrine during Day of the Dead celebrations in Ciudad Juarez, Mexico, November 2, 2015. (Photo by Jose Luis Gonzalez/Reuters)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

Ella Bucio of Mexico takes part in a training session before Women's Speed Semi Final at the FIG Parkour World Championships in Tokyo on October 15, 2022. (Photo by Philip Fong/AFP Photo)

A boy listens to a prayer before he and other relatives visit the grave of their loved ones, all minors, who were killed a year ago during the government's war on drugs campaign, at the Tala Cemetery in Caloocan, east of Manila on December 28, 2017, as the world commemorates Holy Innocents' Day. Catholics celebrate the biblical passage when King Herodes the great ordered to kill all newborn babies to kill Jesus Christ. (Photo by Noel Celis/AFP Photo)

Coca growers chew coca leaves during a celebration for the reincorporation of Bolivia to the UN Convention Against Illicit Traffic in Narcotic Drugs in La Paz on January 14, 2013. “The coca leaf is not any more seen as cocaine (...), it is a victory of our identity” said Bolivian President Evo Morales. (Photo by Jorge Bernal/AFP Photo)

Models pose for a photograph backstage before the Miss Koch beauty pageant, titled “Getting to Zero Teenage Pregnancy”, at the Korogocho slums in Nairobi, December 6, 2014. The winner of the pageant, Miss Koch Kenya, will represent and lead the non-governmental organization to encourage youths in slums to overcome challenges such as poverty, crime, drug and sexual abuse, according to organisers. (Photo by Thomas Mukoya/Reuters)

A woman is pictured in the municipality of Iztapalapa as the outbreak of the coronavirus continues in Mexico City on May 27, 2020. (Photo by Carlos Jasso/Reuters)

Esther Abad free diving in Cenote Chukum, in the Yucatan peninsula in Mexico on June 13, 2022. (Photo by Wojciech Dopierala/Mercury Press)