Father Bruno Lefevre Pontalis stands on the rooftop of Saint Francois Xavier church to bless the city of Paris during the national lockdown for Covid-19 at Easter, in Paris, France on April 12, 2020. (Photo by Nathan Laine/Bloomberg)

Sara Sampaio is seen wearing a pink knit sweater and a pink leather skirt during Paris Fashion Week Spring/Summer 2019 on September 24, 2018 in Paris, France. (Photo by Timur Emek/Getty Images)

Models pose backstage prior to the Viktor & Rolf Haute Couture Spring Summer 2023 show as part of Paris Fashion Week on January 25, 2023 in Paris, France. (Photo by Vittorio Zunino Celotto/Getty Images)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In November 2021 Vogue has released photographs to promote the upcoming publication of Vogue Paris: 100 Years, the first illustrated history of the magazine from its debut edition in 1920 to its centenary. The book is expected to be published next March. (Photo by Vogue Paris: 100 Years/The Times)

Model Daisy-May Demetre, 9 year-old double amputee who will walk the runway during Paris Fashion Week, is seen during a photo shoot a day before the show of luxury children's wear label Lulu et Gigi in Paris, France, September, 26, 2019. (Photo by Gonzalo Fuentes/Reuters)

An airplane is silhouetted at sunrise, seen from the suburb of Saint-Cloud, near Paris, France, 08 December 2016. Paris is undergoing a third day pollution spike, prompting the city to limit vehicle circulation. (Photo by Ian Langsdon/EPA)