Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

A man smashes an apple with a sword placed on the head of a man wearing a knave costume during the Easter knight event on April 21, 2014 in Berlin. The easter knight event delivers an insight into medieval lifestyle. (Photo by Rainer Jensen/AFP Photo/DPA)

“Just hanging out”. As full autumn hits the valley of Hallingdal in Norway, this bear chills out in a tree which seems to barely cover its weight. Photo location: Flå, Hallingdal, Norway. (Photo and caption by Jorgen Tharaldsen/National Geographic Photo Contest)

Kirby Chambliss of the United States flies in formation with Matt Hall of Australia, Yoshihide Muroya of Japan and Nigel Lamb of Britain prior to the third stage of the Red Bull Air Race World Championship in front of the Petronas Towers in Kuala Lumpur, Malaysia, on May 15, 2014. (Photo by Joerg Mitter/Red Bull via Reuters)

This picture taken on July 25, 2014 shows people cooling off in a waterpark in Suining, southwest China's Sichuan province. Meteorological departments issued an orange alert for high temperature as a heat wave embraces Sichuan province, with temperature of most area topped 37, local media reported. (Photo by AFP Photo)

A Rohingya Muslim from Myanmar (R), who tried to cross the Naf river into Bangladesh to escape sectarian violence, cries near his family in a Bangladeshi Coast guard station in Teknaf on June 19, 2012, before being sent back to Myanmar. (Photo by Munir Uz Zaman/AFP Photo)

“Zeybeks”. That's Dance, Sunward and Zeybeks. (Photo by Hasan Baglar/2014 Sony World Photography Awards)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)