Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

An Israeli woman scrambles through the mud and under barbed wire at the competition of the Legion Run in the Menara Cliffs area of Kiryat Shmona, in northern Israel, near the Lebanon border 14 October 2016. Hundreds of participants ran five kilometers cross country in steep terrain and then navigated various obstacle courses including steep inclines and mud holes. It is the first time this non-competitive but supportive sporting event is held in Israel. (Photo by Jim Hollander/EPA)

People on motor bikes celebrate American President Barack Obama's visit to Kenya by holding up a photo, center top, of the president and First Lady Michelle Obama in Kisumu, Kenya, Saturday, July 25, 2015. President Barack Obama heralded Africa as a continent “on the move” Saturday as he opened a U.S.-sponsored business summit in Kenya, the East African nation where he has deep family ties. (Photo by AP Photo)

Nick Franklin, in action during the FMX competition at the 23rd edition of Free4Style this Saturday, July 2, 2016 in Estavayer-le-Lac,Switzerland. (Photo by Jean-Christophe Bott/Keystone/APA)

In this photo taken Saturday, January 24, 2015, a child makes a face while having her photo taken with the snow covered slopes of the Nanshan ski resort behind her in Beijing. As Beijing makes a final push in its bid for the 2022 Winter Olympics, Chinese President Xi Jinping says winning the bid will encourage over 300 million Chinese to take up winter sports by 2022, according to state-run Xinhua News agency. (Photo by Ng Han Guan/AP Photo)

The civilised world lies on its knees, a sickness wracking its body. The affliction causes a necrotising of tissues so perfectly uniform in distribution that victims take on the appearance of corpses long before death occurs due to organ failure or secondary infections. ...

“Russia's emergencies minister accused local officials on Monday of not doing enough to prevent 171 deaths in weekend floods that raised new doubts about the country's readiness for natural disasters under President Vladimir Putin”. – Andrey Kuzmin via Reuters

Grey seal pup “Nikolaus” licks a window at the seal enclosure in Friedrichskoog, Germany, 19 December 2014. The pup was abandoned by his mother and would not have a chance at survival without human help. Nikolaus will be fed at the enclosure for two to three months until he has reached the minimum weight of 45 kilograms for being released. (Photo by Daniel Reinhardt/EPA)