Competitors take part in the 8th annual World Gravy Wrestling Championships at the Rose n Bowl Pub in Bacup, north west England on August 31, 2015. Contestants must participate in fancy dress and wrestle in a pool of Lancashire Gravy for 2 minutes whilst being scored for a variety of wrestling moves. (Photo by Oli Scarff/AFP Photo)

Catherine Hollis of Chester, Pa., and Izzy Weintraub of Atlantic City eat Cherrystone clams at Atlantic City's annual clam-eating contest September 16, 1946. They finished 96 and 66 clams respectively in 20 minutes. (Photo by Sam Myers/AP Photo)

Julia Wheeler, 31, from Perth, Western Australia, has been a hands reach away from pilot whales, Bull sharks, manta rays and more during her time diving without any breathing equipment. Here real life mermaid Julia is diving with manta rays in Bali and looks incredible swimming among them while holding her breath for four and a half minute. (Photo by Julia Wheeler/Caters News Agency)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.