While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

A group of men play Myanmar's traditional sport of chinlone in Naypyitaw, Myanmar, Friday, November 18, 2016. (Photo by Aung Shine Oo/AP Photo)

Actors Ma Sichun (L) and Zhou Dongyu pose backstage after both won the Best Leading Actress award for their movie “Soul Mate” at the 53rd Golden Horse Film Awards in Taipei, Taiwan November 26, 2016. (Photo by Tyrone Siu/Reuters)

Brain-on-a-chip. Dazzling in green and magenta this image shows the nerve fibres (in green) produced by neural stem cells (in magenta) as they grow on a synthetic gel. Captured by a technique known as confocal microscopy, the image is part of research shedding light on how tinkering with the environment can affect the way in which nerve fibres grow. (Photo by Collin Edington and Iris Lee/Massachusetts Institute of Technology/Wellcome Images)

In this April 20, 2017 photo, a woman is aided by fellow demonstrators after falling, overcome by tear gas, during anti-government protests in Caracas, Venezuela. Tens of thousands of protesters asking for the resignation of President Nicolas Maduro flooded the streets again, one day after three people were killed and hundreds arrested in the biggest anti-government demonstrations in years. (Photo by Ariana Cubillos/AP Photo)

A Syrian boy looks through a gate as others wait to cross into Syria at Oncupinar border crossing in the southeastern city of Kilis, Turkey February 11, 2016.. (Photo by Osman Orsal/Reuters)

Kandy Freeman participates in a Black Lives Matter protest in front of Trump Tower in New York City, U.S. January 14, 2017. (Photo by Stephanie Keith/Reuters)