Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

In this photo taken Tuesday, May 12, 2015, people ride on a carousel as they celebrate a religious festival, or moulid, which commemorates of the birth of Muslim Prophet Muhammad's granddaughter Sayyeda Zeinab, outside the mosque and shrine named for her, in Cairo, Egypt. (Photo by Amr Nabil/AP Photo)

Members of staff makes last minute touch ups of wax figure Chewbacca, from Star Wars, on display at “Star Wars At Madame Tussauds” on May 12, 2015 in London, England. (Photo by Stuart C. Wilson/Getty Images)

A woman swings a child around a fire, where an effigy of the demon Ghantakarna was burnt to symbolize the destruction of evil, during the Ghantakarna festival at the ancient city of Bhaktapur, Nepal August 12, 2015. According to local folklore, the demon is believed to “steal” children and women from their homes and localities. (Photo by Navesh Chitrakar/Reuters)

A masquerader from the Paramin Blue Devils parades before judges during the traditional mas competition held by the National Carnival Commission at Victoria Square, in the capital Port-of-Spain, February 12, 2015. (Photo by Andrea De Silva/Reuters)

In this March 12, 2015 photo, a man tours a graffiti exhibition at the Museum of Modern Art, in Bogota, Colombia. The city-run museum recently held an exhibition highlighting the work of Bogota street artists who go by aliases such as Joems and the MonsTruacioN collective. (Photo by Fernando Vergara/AP Photo)

A participant tries to tie a steer during the Russian Rodeo in the village of Kotliakovo, Bryansk region, southeast of Moscow, Russia, September 12, 2015. The competition was organised by privately held Miratorg, one of the leading Russia's meat producers, between the divisions of the agricultural holding. (Photo by Maxim Shemetov/Reuters)

Pedestrians stop to look at and photograph a DeLorean Motor Company DMC-12 customized to look identical to the car used in the film "Back to the Future Part II" and that will be part of a Lyft promotion in New York, October 21, 2015. In the 1989 movie, main character Marty McFly traveled to the future to October 21, 2015. (Photo by Lucas Jackson/Reuters)