While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Soldiers take part in a drill during a heavy snow in Heihe, Heilongjiang province, February 26, 2014. (Photo by Reuters/China Daily)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

Dutch artist Maxim Gazendam works on his sand sculpture during the third edition of the European Championship Sand Sculpting 2014 in Zandvoort aan Zee, The Netherlands, 08 August 2014. Eight sculptors from different European countries will each create an impressive sculpture on the main theme “Music and Dance”. (Photo by Remko De Waal/EPA)

Newlyweds take wedding photos hanging from bridge, Yueyang, Hunan province, China on August 9, 2016. They held such a special wedding ceremony on China's Qixi Festival. (Photo by Top Photo Corporation/Rex Features/Shutterstock)

Skeletons are arranged in a bar scene as part of a competition to create Day of the Dead altars on pedestrian Regina Street in central Mexico City, Tuesday, November 1, 2016. The holiday honors the dead as friends and families gather in cemeteries to decorate their loved ones' graves and hold vigil through the night on Nov. 1 and 2. (Photo by Rebecca Blackwell/AP Photo)

A Kashmiri villager shouts freedom slogans during the funeral procession of Asadullaha Kumar in Mandhaal village, some 70 Kilometers south of Srinagar, Indian controlled Kashmir, Saturday, December 3, 2016. Hundreds of angry villagers blocked the Srinagar-Jammu highway for hours alleging Kumar was tortured and then shot by Indian forces while he was performing his duty as a security guard at a government fishery. Police officers denied the allegation and said he was killed in cross-firing during an overnight counter-insurgency operation in south Kashmir. (Photo by Dar Yasin/AP Photo)

Hot air balloons fly over the sky in Chiang Mai province, northern Thailand, December 6, 2014. The two-day International Balloon festival 2014 featuring balloon pilots from Germany, Spain, Netherlands, Britain, and Czech Republic is held on December 06-07 2014 to celebrate Thai King Bhumibol Adulyadej's 87th birthday and also aimed to promote the tourism industry in Chiang Mai northern city. (Photo by Pongmanat Tasiri/EPA)